At Dunedin IT, we’re incredibly proud to partner with Hibernian FC, a club deeply committed to innovation and success. We believe that smart, actionable data is at the heart of modern sports management, and we’re excited to be playing a crucial role in helping Hibernian FC stay ahead of the game. This partnership focuses on providing technology solutions for the club, enabling critical data management.
In a recent interview, Hibs Woman’s Head Coach, Grant Scott, shared his insights on the transformative role of data within football and how the team at Hibernian FC is evolving with this growth.
“Data collection has changed massively in my time in football,” Scott explained. “When I first started, it was almost non-existent at our level. Now, we have access to an incredible amount of information, which is great so long as it is secure.”
Coach Scott underscored the shift from relying solely on “the naked eye” to incorporating data-driven insights for a more comprehensive and objective understanding of player performance. “It’s not just about watching a player on the field anymore,” he stated. “We now have the tools to quantify their speed, endurance, and impact on the game. This data, when used wisely, complements our observations and helps us make better decisions.”
We’re delivering cutting-edge products and services that empower Hibernian FC’s strategic decision-making, supporting key processes across their operations. Our solutions play a vital role in key areas, including:
Providing the insights into player exertion levels and recovery, needed to optimise training schedules and prevent injuries.
“We use the data almost in a formulaic way,” Scott shared. “By monitoring the distances and speeds our players achieve in training, we can adjust the intensity of sessions and make sure we’re preparing them properly for match day. It helps us avoid overtraining and reduces the risk of injuries.”
Offering detailed data on player speed, distance covered, and other key metrics to fine-tune tactics and identify areas for improvement. This extends to influencing decisions during a match such as identifying the ideal time to make a substitution based on data-driven insights about player performance and fatigue.
According to Scott, while team selection isn’t purely data-driven, it does help to influence the overall approach in the game. “If we know a player has been allowed to train to much, we will make a substitution.”
Providing access to data driven recruiting using specific metrics to better fit the current squad.
Ensuring that the vast amounts of sensitive data generated by the club is safe and secure. Given the growing importance of data in modern football, protecting it from cyber threats is paramount.
Scott touched on how the need to keep data private was also becoming an issue. “We’re seeing agents and players also providing data that they have collected on prospective recruits to assist the process.”
Coach Scott highlighted the importance of having partners like Dunedin IT, who specialise in data management. The volume of data can be overwhelming, and having the right tools and services is essential.
“It’s absolutely critical,” Scott emphasised.
“The amount of data we have to sift through now is immense. Partnering with companies like Dunedin IT and Acronis allows us to focus on using the insights, not just gathering them.”
We believe that data-driven insights are the future of sports management. By providing Hibernian FC with the tools and technologies to effectively manage and leverage their data, we are contributing to their ongoing success both on and off the field.
We’re honoured to be a trusted partner of Hibernian FC, supporting their commitment to excellence and innovation. We look forward to a long and successful partnership, powering their continued growth and achievements through the smart use of data.
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