Anyone who has ever spent their hard-earned cash on a personal trainer, will most likely have received the same initial piece of advice. You can’t out-train a bad diet!
Our customer Natural Ketosis take that simple advice to the next level with their Low Carb Ketogenic Diet brand, which they believe can play an important part in weight loss, sports performance and blood sugar management, amongst other benefits.
After a number of years of successful growth in their online business though, they needed to understand their customers more deeply, and unlock the intelligence in their business data. Our solution design firstly involved reviewing all the sources of data from which information should be extracted, before using Power BI to deliver this knowledge to the business.
Amanda Crosbie, Sales and Marketing Manager was keen for the organisation to improve their customer experience, by using this knowledge to better communicate their products and advice. As their offering evolved and the customer base grew, Amanda and the team felt restricted by the systems across which the key data was spread.
The delivery process developed in stages, with requirements evolving as Amanda and the team understood more about what was possible using Power BI.
Regular review with our Design Engineer meant we could react with agility when changes and additions were required to the insights the solution needed to deliver.
The beauty of Power BI lies in the ability to process and converge data from multiple sources, without the need for specialist programming, and then present it in easy-to-interpret visualisations.
Whether you are looking to identify patterns in your customer behaviour, or analyse web and social media engagement, optimising your business strategy is greatly enhanced using cloud development tools such as Power BI. Data-driven decisions are critical in successful businesses, whether it’s in Marketing Analytics or Supply Chain Management.
Because let’s face it, you can’t perform on a diet of bad information.
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